Challenge
PokerTek decided to promote its new, industry-leading electronic poker table at the most important poker tournament of the year, the World Series Main Event in Las Vegas. However, generating significant buzz and making a lasting impression would not be easy. Every major poker company as well as a slew of up-and up-and-coming brands would also be trying to capture attention by giving away promotional items.

Solution
On Point knew that PokerTek’s promotional items had to really stand out to make an impact. In collaboration with the client, On Point created an edgy and fun set of giveaways to pique interest in the brand and its new product. The giveaways included mousepads with vivid images, useful lanyards and magnets, and t-shirts with provocative slogans to appeal to PokerTek’s target audience: young male poker players.