Challenge
On Point’s founder, Nick, is an avid mountain biker and could often be found at Ray’s MTB – the only indoor mountain bike park in the world. After an unfortunate crash (on a wicked table top jump), Nick and Ray became friends. As they talked, Nick realized that Ray was missing out on a significant revenue stream because he only offered one product for visitors: a tan t-shirt with the park’s logo.

Solution
Nick assembled a set of items to create a cohesive product line: beanies, hooded sweatshirts, sweatbands, t-shirts, beer glasses, and mugs. In collaboration with Ray, On Point created and launched several fresh designs on these new items to keep riders wanting the “latest” products. Now Ray’s MTB branded items are incredibly popular. The expanded product line is a significant source of incremental revenue that has helped fund the park’s growth.