Solution

After talking to the agent about his business and his marketing activities, On Point recommended a mix of less expensive but useful giveaways for mass distribution as well as high-quality items for prospects or clients. Pens, chip clips, and magnets were widely distributed and strategically left in key public places. Recyclable grocery bags and stainless steel mugs were given to prospects and new clients. Two months after implementing the promotional products in the agency's marketing mix, the agent became the top-seller in Ohio. Leveraging this success, On Point offered the same promotional mix to other independent agents around the state.